Storytelling Starts with Choosing the Right Location

For Arzberg, we created a lifestyle-focused, on-location product shoot designed to generate rich, versatile website and social media content around their latest porcelain collection. The aim was to shift beyond static product imagery and instead inspire users through relatable, aspirational moments.

We chose a stunning Scandinavian-style farmhouse as our location—a modern, light-filled home blending rustic textures with minimal design. This space offered the perfect organic backdrop, and was later featured in Schöner Wohnen magazine for its timeless aesthetic.

The shoot explored three distinct lifestyle settings, each tailored to highlight the high-end porcelain in real-life use. This visual variety allowed us to tell a more complete story—showcasing how the same product can move effortlessly between formal and casual contexts. Every image was styled with intentional prop curation, natural textures, and a light editorial touch to evoke an organic, lifestyle aesthetic.

The final result is a cohesive gallery of content tailored for website, catalogues and social media, combining visual storytelling and a clear sense of brand identity.

Services: concept development, location scouting, props styling, set design, photography, post-production.